Over 40 and looking for the best makeup products for mature skin? Makeup that women of your age simply can’t live without. Products that will enhance your skin, so it looks younger than its years! Here at BC we’ve got you. After all, choosing the right makeup products for your skin can be a game-changer at any age, but choosing the right ones for those of us who are over 40 is critical. This is because as we age makeup is not just about concealing skin or enhancing your natural beauty, it’s about camouflaging visible signs of ageing, defying gravity and redefining features as well! So read on to discover seven essential makeup products for mature women, why you should give them a try and testimonials from the women who swear by them.
If you have mature or ageing skin, you will really benefit from introducing a primer into your makeup routine! Primers can smooth imperfections such as fine lines, large pores and minor pitting which comes with age, add instant hydration to the skin, as well as ensure a perfect canvas for makeup application! Genius!
The ELES Retexturizing Face Primer is a must! Packed with anti-oxidant goodness including vitamins A, C & E, this lightweight serum helps protect, condition and smooth skin for a fault-free base!
Foundation is the perfect product to disguise visible signs of ageing, but you have to choose wisely. A face powder, when used correctly and frugally can be a fantastic makeup staple (I’m personally a huge lover of powder compacts) however, no matter your skin type, too much face powder can have an adverse effect and actually age you! This is because it can highlight fine lines and wrinkles instead of helping to conceal them, so it’s best to use powder sparingly – on your t-zone or as the perfect tool for touch ups or opt for a mineral foundation powder packed with skin lovely ingredients like ELES’s Mineral Foundation Powder. It’s the perfect buildable foundation – you can wear it from natural sheer to polished opaque and what’s more the minerals condition your skin while you’re wearing it adding a little subtle luminosity to your flawless finish. No fine lines and blemishes in sight!
Heavy duty matte foundations have a tendency to make older skin appear duller and more devitalised and can show up any facial hair eek! So you want a foundation that is subtle in terms of both coverage and finish and can enhance your natural features without bringing imperfections to attention!
A hydrating or satin-finish liquid foundation will be your best choice, especially as skin gets drier with age. Foundations that have sheer coverage and dewy luminous foundations will be your best youth enhancing options especially for those concerned about lines and wrinkles.
I am a huge advocate for the ELES Age Defying BB Cream 30, it is a multi-tasking wonder cream! It has the perfect light, dewy coverage and literally primes, tints, nourishes, evens out skin tone, and helps to strengthen and protect skin on application!
If you do love a slightly more matte finish the best-selling ELES Liquid Powder Mineral Foundation SPF 15 should be your go-to. It’s a-mazing.
As we age and our skin loses its youthful “plumpness” dark shadows become more prominent - under the eyes, around the nose, at the corners of the mouth etc. It can be tempting to reach for a heavy duty, light shaded concealer to hide these dark areas, the problem is that they can just make the dark shadows look dull and grey as opposed to concealing them! You should instead opt for peachy toned, lightweight concealers (that won’t cake on the skin or seep into fine lines and wrinkles) like the ELES Dual Action Concealer. This anti-ageing concealer is like 8 hours of sleep in a tube! Eyes honestly look refreshed after application and the clever formula provides continuous hydration and a natural longwearing finish so win win!
Creating the perfect brows can take years off your face (seriously). You just need to choose the right product and know how to apply it. Just as the hair on our heads can thin with age, so do our eyebrows, sparse brows are the ultimate giveaway as to a person’s age and can sadly make us look older than we actually are! I know right?! So to look younger, we want to create instantly fake fullness and to do this we need to fill them in with the perfect brow pencil. The ELES Brow Blender Pencil is a dual ended pencil - a unique brush tip to blend and shape brows on one end, and a soft-powder finish pencil to create full, natural looking brows on the other end.
Tip: Apply the brow product in soft strokes to create the illusion of natural hair. Just be sure you don’t overfill the front part of your brow though! This area should have soft hair that graduates into more density. If you overfill this area you can make your eyebrows look way too harsh.
Our hair isn’t the only thing that thins with age, unfortunately our once plump lips will begin to diminish as the years go on too, so it’s necessary to add fullness and a subtle colour to your lips in the way of lip pencil and a little coloured gloss. You can to choose a lipliner in the same shade as your natural lip colour or one shade darker. Try ELES Gel Lipliner for smooth, precision application. It has an extremely long wearing, super soft, waterproof formula which literally glides onto lips for transfer-proof, non-feathering wear for up to 7 hours!
ELES Retexturizing Face Primer
If you have mature or ageing skin, you will really benefit from introducing a primer into your makeup routine! Primers can smooth imperfections such as fine lines, large pores and minor pitting which comes with age, add instant hydration to the skin, as well as ensure a perfect canvas for makeup application! Genius!
The ELES Retexturizing Face Primer is a must! Packed with anti-oxidant goodness including vitamins A, C & E, this lightweight serum helps protect, condition and smooth skin for a fault-free base!
“One word to describe this product? Incredible. I had no idea makeup would stay put on my face so long before this product - just thought it was not possible! I tested this out one day at the races, and my makeup STAYED PUT the entire day - and I barely had to touch up to go out that night. It's really that good. I'd tried other primers, and yes they smoothed out my skin, but as for lasting power? Non-existent. I'm never changing from Retexturizing Primer ever! The tiniest bit really does go the longest way too. Great value. Great product.” Lucy Gardner
ELES Mineral Powder Foundation
Foundation is the perfect product to disguise visible signs of ageing, but you have to choose wisely. A face powder, when used correctly and frugally can be a fantastic makeup staple (I’m personally a huge lover of powder compacts) however, no matter your skin type, too much face powder can have an adverse effect and actually age you! This is because it can highlight fine lines and wrinkles instead of helping to conceal them, so it’s best to use powder sparingly – on your t-zone or as the perfect tool for touch ups or opt for a mineral foundation powder packed with skin lovely ingredients like ELES’s Mineral Foundation Powder. It’s the perfect buildable foundation – you can wear it from natural sheer to polished opaque and what’s more the minerals condition your skin while you’re wearing it adding a little subtle luminosity to your flawless finish. No fine lines and blemishes in sight!
“I’m a bit of a powder lover when it comes to foundations as I find liquid formulations a little too much. I have however become more sceptical as I get older as a few power compacts I have tried have enhanced my fine lines. However not this one! It’s amazing! The coverage is just perfect! It looks so natural, in fact like I’m not wearing foundation at all, yet it completely hides my imperfections. I’m in my late 40’s but would recommend this product to anyone, any age whether you are simply looking for a translucent powder, a foundation to conceal your blemishes or a wonderful base for ageing skin. It has become my daily go-to!” Melissa B
ELES Age Defying BB Cream 30
Heavy duty matte foundations have a tendency to make older skin appear duller and more devitalised and can show up any facial hair eek! So you want a foundation that is subtle in terms of both coverage and finish and can enhance your natural features without bringing imperfections to attention!
A hydrating or satin-finish liquid foundation will be your best choice, especially as skin gets drier with age. Foundations that have sheer coverage and dewy luminous foundations will be your best youth enhancing options especially for those concerned about lines and wrinkles.
I am a huge advocate for the ELES Age Defying BB Cream 30, it is a multi-tasking wonder cream! It has the perfect light, dewy coverage and literally primes, tints, nourishes, evens out skin tone, and helps to strengthen and protect skin on application!
“I absolutely love this product. I used it years ago, tried others but nothing compares. Such a beautiful feel on your skin and the perfect amount of glowy/dewy coverage. I love the spf included, I don’t need to use any other product but this on my Face of a morning. Perfect for aging skin when you want a lighter coverage that makes your skin look younger.” Krystle Wigley
ELES Liquid Powder Mineral Foundation SPF 15
If you do love a slightly more matte finish the best-selling ELES Liquid Powder Mineral Foundation SPF 15 should be your go-to. It’s a-mazing.
“I used to work for Estee Lauder and a was used to great make-up from a young age, so it was a while before I gave another brand a chance. It was worth it. This ELES foundation is amazing and I've tried most of them! For my 50's skin this is the best. I've actually got my 80 yr old mum onto it and she loves it as well. Great smooth coverage, with silky, natural finish.” Melinda Hopkins
ELES Dual Action Concealer
As we age and our skin loses its youthful “plumpness” dark shadows become more prominent - under the eyes, around the nose, at the corners of the mouth etc. It can be tempting to reach for a heavy duty, light shaded concealer to hide these dark areas, the problem is that they can just make the dark shadows look dull and grey as opposed to concealing them! You should instead opt for peachy toned, lightweight concealers (that won’t cake on the skin or seep into fine lines and wrinkles) like the ELES Dual Action Concealer. This anti-ageing concealer is like 8 hours of sleep in a tube! Eyes honestly look refreshed after application and the clever formula provides continuous hydration and a natural longwearing finish so win win!
“I love this product and have been using it for 2 years. You only need the littlest amount to hide dark under eyes reduce the look of wrinkles around your nose and mouth. I always have to have it.” Josephine Piper
ELES Brow Blender Pencil
Creating the perfect brows can take years off your face (seriously). You just need to choose the right product and know how to apply it. Just as the hair on our heads can thin with age, so do our eyebrows, sparse brows are the ultimate giveaway as to a person’s age and can sadly make us look older than we actually are! I know right?! So to look younger, we want to create instantly fake fullness and to do this we need to fill them in with the perfect brow pencil. The ELES Brow Blender Pencil is a dual ended pencil - a unique brush tip to blend and shape brows on one end, and a soft-powder finish pencil to create full, natural looking brows on the other end.
Tip: Apply the brow product in soft strokes to create the illusion of natural hair. Just be sure you don’t overfill the front part of your brow though! This area should have soft hair that graduates into more density. If you overfill this area you can make your eyebrows look way too harsh.
“I have this brow blender in blonde and it is a great match for my brows. I love the texture of this brow pencil as it is soft enough to use without causing any pain, but firm enough to be able to draw on the missing hairs. Some eyebrow pencils are so hard that I find them painful, whereas others are so soft that I can't get a defined eyebrow. The ELES one is just perfect. I also love the attached spoolie to keep my unruly brows groomed.” Kate Knapman
ELES Gel Lipliner
Our hair isn’t the only thing that thins with age, unfortunately our once plump lips will begin to diminish as the years go on too, so it’s necessary to add fullness and a subtle colour to your lips in the way of lip pencil and a little coloured gloss. You can to choose a lipliner in the same shade as your natural lip colour or one shade darker. Try ELES Gel Lipliner for smooth, precision application. It has an extremely long wearing, super soft, waterproof formula which literally glides onto lips for transfer-proof, non-feathering wear for up to 7 hours!
