If you’re worried about ageing eyes you might well have stopped wearing eyeshadow in fear it will only exacerbate your fine lines and wrinkles. The thing is eyeshadow and all eye makeup for that matter serves a very important purpose no matter what your age! It can add depth and dimension to your eyes making them appear larger, it can complement your eye colour or simply draw attention to the eyes! And most importantly it will bring back life to your ageing eye area! Genius! So instead of forgoing eyeshadow, you just need to alter how, and which type you use! To get the lowdown, we talked to the experts at BC! Keep scrolling as we countdown 10 of the best eyeshadow tips for mature women.
It’s likely you’re doing this already, but if not, you’ll want (and need) the delicate skin around your eyes to be properly nourished! And we are talking both the eyelid and the undereye area! For a great eye cream for ageing eyes try Pevonia’s Age Correction Eye Contour. It’s formulated with Marine Collagen, Marine Elastin and Green Team which not only provide eyes with powerful anti-ageing benefits, it smooths, first and deeply nourishing the fragile eye zone too.
As our skin ages, under-eye wrinkles and crows feet become more apparent – they are a fact of life for us all! A good primer however will help reduce their appearance while increasing the longevity of your eyeshadow! It’ll also prep your eyelids preventing eye makeup from creasing, feathering, smudging or smearing!
This will make eyes appear bigger and brighter in prep for your eyeshadow. Concealer isn't just for brightening up your under eyes though. Prepping the eye with a concealer that's about two shades lighter than your actual shade will make your eyeshadow more pigmented and in turn pop a lot more.
You’ll need to use one with has a hydrating formula as this will add additional nourishment to the eye area as well as prevent the concealer from settling into fine lines and wrinkles.
Try ELES Cosmetics Dual Action Concealer.
You don’t want to get to lunch time and find yourself with panda eyes! No sireee. By using a waterproof or long-lasting gel eyeliner, it’ll stay in place all day plus give eyes much needed depth and definition. Try ELES Cosmetics Superwear Gel Liner.
Eyes tend to look duller and tired with age. A waterline liner will open up your eyes instantly creating the illusion of bigger, brighter, more youthful looking eyes.
Simply apply your normal eyeliner to your top lash line then apply your waterline liner to the inner rim of your lower lash line. (We recommend ELES Cosmetics Waterline Liner). By doing so it’ll immediately open up your eyes as well as make the whites of your eyes look whiter. It works a treat I can vouch for that!
Eye shadow comes in many different colours and textures but for ageing eyes matte eyeshadows are the way to go. Those with mature eyes might find matte eyeshadow more longwearing and less likely to fade on their skin. Your best bet is to stock up on mineral matte eyeshadows that are pigmented without emphasizing fine lines but also packed with antioxidant vitamins A, C & E to pamper lids with crease-proof perfection. Try ELES Cosmetics Mineral Matte Shadows. Better still try the ELES Build your own Shadow Palette, you get to select which ever 3 shades of mineral shadow shades you want! A trio of colours on your eyes is always better than one, they will make your eyes stand out more and can also increase their size and let’s face it bigger eyes are more youthful!
Opt for a lighter, natural eyeshadow shades rather than dark, smoky shades on your eyelids and around the eyes. Using neutral colours like shades of light browns, light pinks, beiges, or greys are best. Also add a light colour eyeshadow shade to the inner corner, lower lash line in outer corner, and the inner lid.
Don’t take your base eyeshadow shade and simply plonk it on the centre of your lid. Using a small eyeshadow brush, start from the outer corner of the eyes and work inwards, so that the colour gets gradually lighter. This will help give your eyes a bigger, wide-eyed look.
No matter your age, mascara will always be a go-to product. A good mascara (we are talking smudge-proof, waterproof, and long-lasting) adds volume and strengthens brittle lashes to keep them looking full and luscious. Fuller-looking lashes can also help to give a more youthful appearance to the eye area. However, it’s best not to wear mascara on the lower lashes as this can make your eyes look droopy as well as draw attention to dark circles and under eye wrinkles.
Finally, to prevent eyeshadow fallout (after all we want it to stay in place all day or night long!) use a setting spray or if setting sprays aren't your thing, opt for a setting powder instead! Both work to lock your makeup in place. Try Pevonia Hyaluronic Acid Hydra Mist.
Start with a good eye cream
It’s likely you’re doing this already, but if not, you’ll want (and need) the delicate skin around your eyes to be properly nourished! And we are talking both the eyelid and the undereye area! For a great eye cream for ageing eyes try Pevonia’s Age Correction Eye Contour. It’s formulated with Marine Collagen, Marine Elastin and Green Team which not only provide eyes with powerful anti-ageing benefits, it smooths, first and deeply nourishing the fragile eye zone too.
Use a primer
As our skin ages, under-eye wrinkles and crows feet become more apparent – they are a fact of life for us all! A good primer however will help reduce their appearance while increasing the longevity of your eyeshadow! It’ll also prep your eyelids preventing eye makeup from creasing, feathering, smudging or smearing!
Apply a good under-eye concealer
This will make eyes appear bigger and brighter in prep for your eyeshadow. Concealer isn't just for brightening up your under eyes though. Prepping the eye with a concealer that's about two shades lighter than your actual shade will make your eyeshadow more pigmented and in turn pop a lot more.
You’ll need to use one with has a hydrating formula as this will add additional nourishment to the eye area as well as prevent the concealer from settling into fine lines and wrinkles.
Try ELES Cosmetics Dual Action Concealer.
Use a waterproof or long-lasting gel eyeliner
You don’t want to get to lunch time and find yourself with panda eyes! No sireee. By using a waterproof or long-lasting gel eyeliner, it’ll stay in place all day plus give eyes much needed depth and definition. Try ELES Cosmetics Superwear Gel Liner.
Line your eyes with a waterline liner
Eyes tend to look duller and tired with age. A waterline liner will open up your eyes instantly creating the illusion of bigger, brighter, more youthful looking eyes.
Simply apply your normal eyeliner to your top lash line then apply your waterline liner to the inner rim of your lower lash line. (We recommend ELES Cosmetics Waterline Liner). By doing so it’ll immediately open up your eyes as well as make the whites of your eyes look whiter. It works a treat I can vouch for that!
Opt for matte eyeshadow and go mineral
Eye shadow comes in many different colours and textures but for ageing eyes matte eyeshadows are the way to go. Those with mature eyes might find matte eyeshadow more longwearing and less likely to fade on their skin. Your best bet is to stock up on mineral matte eyeshadows that are pigmented without emphasizing fine lines but also packed with antioxidant vitamins A, C & E to pamper lids with crease-proof perfection. Try ELES Cosmetics Mineral Matte Shadows. Better still try the ELES Build your own Shadow Palette, you get to select which ever 3 shades of mineral shadow shades you want! A trio of colours on your eyes is always better than one, they will make your eyes stand out more and can also increase their size and let’s face it bigger eyes are more youthful!
Choose lighter eyeshadow shades
Opt for a lighter, natural eyeshadow shades rather than dark, smoky shades on your eyelids and around the eyes. Using neutral colours like shades of light browns, light pinks, beiges, or greys are best. Also add a light colour eyeshadow shade to the inner corner, lower lash line in outer corner, and the inner lid.
Apply eye shadow correctly
Don’t take your base eyeshadow shade and simply plonk it on the centre of your lid. Using a small eyeshadow brush, start from the outer corner of the eyes and work inwards, so that the colour gets gradually lighter. This will help give your eyes a bigger, wide-eyed look.
Finish with mascara
No matter your age, mascara will always be a go-to product. A good mascara (we are talking smudge-proof, waterproof, and long-lasting) adds volume and strengthens brittle lashes to keep them looking full and luscious. Fuller-looking lashes can also help to give a more youthful appearance to the eye area. However, it’s best not to wear mascara on the lower lashes as this can make your eyes look droopy as well as draw attention to dark circles and under eye wrinkles.
Use a setting spray or powder
Finally, to prevent eyeshadow fallout (after all we want it to stay in place all day or night long!) use a setting spray or if setting sprays aren't your thing, opt for a setting powder instead! Both work to lock your makeup in place. Try Pevonia Hyaluronic Acid Hydra Mist.
